Et Ochs is a luxury womenswear collection based in New York City.  Et Ochs is built on a foundation of impeccable fit, innovative proportions, and elevated design details. Thoughtful, polished, and flattering. Simple luxury done well. The Et Ochs aesthetic is rooted in clean lines and artful tailoring, exuding a refined sense of femininity and minimalist sophistication. Every detail is carefully considered with the female form in mind.


Michelle Ochs attended Parsons School of Design in New York City, where she received her BA in Fashion Design and received Parsons’ top honor of Designer of the Year in 2007.  In 2008, she co-founded the eponymous label Cushnie et Ochs in New York City.

For over a decade, under Michelle Ochs‘s creative direction, Cushnie et Ochs became known for its impeccable fit and sexy minimalist sensibility.  Worn by influential women including Michelle Obama, Gal Gadot, Lupita Nyong’o, Jennifer Lopez, among many others.

During her tenure Michelle achieved both commercial and editorial success, was winner of the 2009 Ecco Domani Award, finalist for the 2011 CFDA/Vogue Fashion Fund, nominee for the 2012 CFDA Swarovski Award for Womenswear and 2010 Fashion Group International Rising Star Award, and featured as Forbes 30 under 30.  She has been an active member of the Council of Fashion Designers of America (CFDA) since 2012.  

Michelle Ochs is the Founder and Creative Director of ET OCHS, launching in 2021. The vision for ET OCHS is to create timeless staples that blur the line between the desire to look sexy and feel comfortable.